Einstein Design

A second element of this weeks assignment was to take grid theory, along with the lesson on typography, and create a real ad. We would need to do both an 8.5" X 11" flyer for print, and a 300px X 250px web ad. The trick is to remember that the specs for both are very different. For instance, a printed flyer needs to use CMYK and a 300dpi resolution. A web ad will need to use RGB and be only 72dpi.

However, the two must be uniform. There must be continuity between the designs so that the marketing direction can be clear. There also needs to be cohesiveness with the website that currently exists. I tried to take all this into account. My design not only remains constant between the flyer and the web ad, but it uses the colors and feel of the clients current website. I hope you like it. Comments are always welcome.

This is the web ad. It uses the colors of the current site to bring consistency to the page.  It also uses a simple to read font as the ad itself will be small. I also used a simple grid so that the user would be able to know exactly what we wanted them to do within moments of looking at the ad.

This is the flyer. Again the consistency and grid remain. However, with more room on the page, I was able to integrate the entire quote. Again the idea is a simple flyer that translates to the user exactly what we want them to know in moments of reading. (FYI, the colors and fonts used are the same and legible; however blogger seems to be translating differently and even added borders/dimensions to the finished product. Anyone wishing to see the finished product correctly, can inbox me and I can send a direct link. Thanks!)